Social Media Optimisation (SMO) is different from SEO. SMO is basically optimising your website to make it as socially shareable as possible. This can be achieved by using a number of social media outlets to generate more publicity.

The similarity that SMO has in relation to SEO is that its main function is to drive more traffic to your website. Our specialist Social Media Management skills will increase your external links and drive more traffic to your website.

Our SMO strategies:

  • Create shareable Content - The better your content is, the more people will want to share it on their social networks for example: sharing or linking content on Facebook
  • Make sharing easy - We ensure that minimal effort is needed for people to share content. This will obviously make more people want to share the content if it doesn’t take much effort.
  • Proactively sharing content - We proactively share content by posting it on social network sites, creating profiles on social media sites and on video sharing sites.
  • Create Social Icons - We group and display your social icons in an eye-catching place on your site.


Social Media sites we work with:

  • Facebook
  • Twitter
  • Youtube
  • Linkedin
  • Google+

Why Use Our Companies Social Media Services?


Facebook is an online social networking service. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People from Work” or “Close Friends”.


Twitter is an online social networking and micro blogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app. Tweets are publicly visible by default, but senders can restrict message delivery to just their followers. Users can tweet via the Twitter website, compatible external applications such as for smart phones, or by Short Message Service (SMS) available in certain countries. While the service is free, accessing it through SMS may incur phone service provider fees.

3linkedin2LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million viewers. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.

4youtube2YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload an unlimited number of videos.